A servant-leader in health care, Dr. Jeffrey Sterling is a national and international advisor, entrepreneur, physician, consultant, speaker, and author specializing in public health, consumer health care education and prevention, hospital and provider administration, global health care and business infrastructural development, and pharmacoeconomics. As the founder of Sterling Initiatives, LLC, and Sterling Medical Advice, he holds dual roles as the president and CEO of both organizations and also helms company subsidiaries, including SMA Health Library, SMA LiveChat, Sterling Medical Wellness, and 844-SMA-TALK.

Additionally, the MD and MPH empowers anyone, anywhere, to become better stewards of their own care through his blog Straight, No Chaser, where he shares daily, in-depth information and solutions with more than 32,000 digital followers. Now, Dr. Sterling is expanding his publishing channel with the 2015 launch of his debut title, Behind the Curtain, on July 24. Revealing and unflinching, his new release offers an unfiltered look inside the real-life traumas and triumphs that define emergency medicine, and today, he's giving fans an exclusive peek at the experiences that inspired his first book.

What motivated you to write Behind the Curtain? "Throughout my career, I've been reminded time and again that most of us spend our lives in denial about who we are, what we do, and our susceptibility to the consequences of what we do. I wrote Behind the Curtain to hold a mirror to the public. In the ER, people tend to reveal their truest self, not the representative 'character' they present in polite company, and I hope that this book illustrates that we’re not as uniform as we pretend to be—and that we're not as invincible as our often-oblivious actions would suggest."

What was the most significant question you sought to answer in writing your first book? "I wanted to address many of the significant feelings and questions my patients struggled with, like 'Am I the only one who feels this way? Am I the only one who does this?' The answer is always a resounding 'no.' We live in an amazingly diverse world, and it's unfortunate that people feel as if their choices aren't able to be more freely expressed. We'd do better to empower folks' choices with information to support their decisions."

What do you want your readers to take away from Behind the Curtain? "That life is meant to be lived and enjoyed, and it is best done so by making educated decisions in advance of bad things happening."

Head to to order your copy of Behind the Curtain and submit your RSVP for coast-to-coast book launch events! For more from Dr. Sterling, tap into his Straight, No Chaser vlog series "8 Ways to Stay out the ER," and to discover his pioneering health care initiatives, please visit and connect with him on Facebook and Twitter.