Is There a Book in Your Future?

Why every entrepreneur should consider writing a book

Writing a book isn't easy. Committing your thoughts to paper requires time, hard work, and creativity. But with the right team behind you, this big project can land a big payoff. Consider what a book can do for your business.

Show what you know. You've probably heard the old adage "Show, don't tell." Let us assure you this rings true in the business world. Don't just tell potential clients why your company is unique. Show them by publishing your story! Writing a book gives you the opportunity to showcase your expertise. When people read your book, they'll hold your knowledge and experience in the palm of their hand. Share your knowledge with thousands of readers--and potential customers.

The first word in authority is author. A book gives you invaluable credibility. Authors are viewed as knowledgeable and trustworthy. If someone has experience with a particular subject, we say he "wrote the book" on it. You're the expert in your field, so use that knowledge to your advantage. When you show readers what you know, you'll gain their trust.

Ace that first impression. Want to make an unforgettable first impression? What if you could hand your contacts a book instead of a business card? When you write a book, you can present your business and your story exactly the way you want the world to see you. Plus, imagine the potential for name recognition. Every time people see your book in stores or online, they'll think of your company immediately.

Take your business to the next level. Writing a book has the potential to grow your business exponentially. Your book gives you an unparalleled platform to share your knowledge and experience. Telling your story can enhance your business relationships. If you're planning to launch a new product or take your business in a new direction, publishing a book is a great way to explain your vision in your own words.

Support a cause that matters to you. In the midst of your busy schedule, you make time to support causes that are important to you. How can you encourage others to do the same? By writing a book about the charity of your choice, you can raise awareness and much-needed funds. Perhaps you have started a charitable organization of your own. Writing about your journey is the perfect way to spread your message and find potential supporters.

Leave a legacy. Yes, publishing a book can have an immediate impact on your business success. But writing a book is more than a smart professional move. It's also an investment in the future. When you put your ideas to paper, you're recording your perspective and your life story for future generations. The rewards can impact your business for years to come.

Are you ready to tell your story?